4S2: How One Crazy Dancing Guy Can Change a Reliability Culture

Mark Barnes, Vice President, Des-Case Corporation


Maintenance and reliability improvements are simple; at least in theory!   But where most organization go off track is not in the strategy but in the execution.  Execution is where the rubber meets the road and can mean the difference between short term gains or a long term paradigm shift in an organization reliability culture.  The key to cultural change in not so much the methodology but the need for a champion lead and drive organizational change.  A champion is a combination of project manager, cheerleader and business analyst – in short, a crazy dancing guy!  Attend this session to learn the common traits that every champion has and learn some of the tried and tested strategies these leaders have used that have helped numerous organization change the way they think, act and feel about maintenance and reliability.


Mark Barnes serves as Vice President of the Des-Case Reliability Services team. In this role, Mark and his team of lubrication experts help educate end-users on the value of precision lubrication to asset reliability and provide support to help asset intensive company’s change the way they perform lubrication.

Prior to joining Des-Case, Mark was Vice President and Chief Technology Officer for Noria Corporation with complete responsibility for all lubrication and oil analysis training and consulting activities. Mark has been an active consultant and educator in the maintenance and reliability field for 23 years and has worked with clients around the world to design and implement lubrication improvement plans. Mark is a frequently invited speaker at maintenance conference around the globe and has won awards for his ability to inspire companies to change the way they think, act and feel about lubrication.

Mark holds a PhD in Analytical Chemistry from The University of Southampton, UK and is a Certified Maintenance and Reliability Professional (CMRP) from SMRP (Society for Maintenance and Reliability Professionals).  His list of current and former clients includes ExxonMobil, Chevron, Citgo, Cargill, International Paper, EDF, Heinz, Georgia Pacific, Coors, Southern Power, Alcoa, General Mills, Kellogg, Weyerhaeuser, Nissan and Lubrizol.