Description
Biography
With extensive experience in lubrication management, contamination control, and equipment reliability, I specialize in driving business growth and delivering innovative solutions for industrial applications. As the Business Development Director for APAC at Des-Case, I work with clients and partners globally to enhance equipment performance and extend machinery life. I have significant Industrial (Mining, Oil & Gas, Automotive, Power Generation & Water) and Life Science (BioPharm & Food & Beverage) sales and market experience, with long term experience as a General Management Executive with International exposure, managing Capital Equipment, OEM and MRO business directly and via distribution sales networks / B2B across many geographical and cultural boundaries within Asia Pacific
My career has been heavily focused on development of sales strategy, execution and marketing of technologically advanced solutions and services that offer unique advantages to the customer. I carry with me invaluable experience, relationships, and a very good knowledge of the Industrial markets and customers in the Asia Pacific region.
I am a passionate advocate for environmental sustainability, renewable energy, continuous improvement, diversity, and inclusion.
Certifications:
· Certificate in Mechanical Engineering – South Metropolitan College of TAFE
· MLT I certified
· Diploma in Marketing – Perth TAFE
Expertise Highlights:
• Skilled in lubrication management and contamination control strategies
• Experienced in developing tailored solutions for industrial reliability challenges
• Passionate about sharing best practices to optimize equipment performance
